Benjamin Vedrenne-Cloquet speaks to Memrise CEO, Steve Toy on what inspired him to become involved in adult literacy and ultimately to become CEO of one of the leading language learning apps. Hear how the memorisation techniques used by Grand Master of Memory and Memrise Co-Founder, Ed Cooke were put to use in building the app, and learn about the science and technology behind the company’s unique pedagogic approach to language learning - "Immerse, Learn and Communicate".